Following the finalization of the new brand identity of the Rolex watch company, Wilsdorf proved the accuracy of his watch. He raised his wristwatch to the school of (research time), which led to the first watch Rolex watch is the time and certification. This will not be the last time from the Rolex watch with a certified long shot; only four years before another Rolex watch was awarded the “A-level certificate precision” from the Royal Observatory in England. This is a certification, to ensure the accuracy of the Rolex watch to a variety of difficult conditions.

These new certification will help to establish a new standard for all new product lines. Wilsdorf decided that all Rolex watches to meet three conditions: the accuracy of self-liquidation, and reliability. All Rolex watches will also be officially certified timing; This means that the Rolex watch through their own battery of rigorous testing. This ensures accuracy and durability is a catalyst for the popularity of Rolex watches; brand will begin to appear in all regions of watches. 

This was in November 1915, when Wilsdorf and Davis, Ltd. formally began their brand name and become a Rolex watch company following the war (including the Second World War I) created a huge demand , reliable and durable watches Rolex watch from the soldiers and the company is correct supply. Although women have been considered jewelry, watches popular soldiers extrusion Forever this thinking. In the year 1925, Rolex watches, will officially take the official logo, which is still known today, will increase in popularity after extensive advertising funded Wilsdorf.

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